Haagen-Dazs

Haagen-Dazs

Brand and business turnaround strategy Agency search and development of “Nothing is better than Real” integrated campaign.
abrdn

abrdn

D2C digital marketing strategy and acquisition campaigns Brand positioning Marketing capability and organisation design Customer market segmentation
London Business School

London Business School

Global brand re-launch (positioning/visual identity/creative campaigns/website redesign) Think@lbs publication launch Digital customer experience strategy Operating model and organisation design