PRANA MEANS LIFE FORCE
Expert in building brands and leading change to grow omni-channel retail, DTC and FMCG organisations.
We build and grow life force brands that deliver a consistently compelling customer experience and drive business results
Julie is founder of Prana Brands.
With over 30 years expertise as a CMO/Marketing Director for FTSE 100 and Fortune 500 companies including LBS, Levi Strauss, Weight Watchers, Boots, L’Oreal, lastminute.com, General Mills and Cadbury Schweppes.
PRANA MEANS “LIFE FORCE”.
Prana Brands helps businesses to build and grow
“Life Force” brands that
consistently add value in customers lives.
With over 30 years expertise as a CMO/Marketing Director for FTSE 100 and Fortune 500 companies including LBS, Levi Strauss, Weight Watchers, Boots, L’Oreal, lastminute.com, General Mills and Cadbury Schweppes.
PRANA MEANS “LIFE FORCE”.
Expert in building brands and driving growth for e-commerce, retail and FMCG businesses through interim and strategic consultancy services.
Julie is founder of Prana Brands.
With over 25 years experience as a multi channel Marketing Director for FTSE 100 and Fortune 500 companies including Levi Strauss, Weight Watchers, Boots, L’Oreal, lastminute.com, General Mills and Cadbury Schweppes.
PRANA MEANS “LIFE FORCE”.
Prana Brands helps businesses to build and grow
“Life Force” brands that
consistently add value in customers lives.
Julie is founder of Prana Brands.
With over 25 years experience as a multi channel Marketing Director for FTSE 100 and Fortune 500 companies including Levi Strauss, Weight Watchers, Boots, L’Oreal, lastminute.com, General Mills and Cadbury Schweppes.
APPROACH
CLARITY
Brand purpose and strategic roadmap for growth
- Purpose led positioning and identity
- Turnaround and growth strategy (where to play and how to win)
- Portfolio and innovation strategy
- Customer journey and digital customer experience (DCX) strategy
CONNECTIONS
Consistent and compelling customer engagement across all channels
- Integrated full funnel brand and performance marketing
- Creative and content strategy
- Marketing mix and ROI optimisation
CAPABILITY
Maximising expertise and impact of internal and external teams
- Marketing organisation design
- Capability and culture change
- Agency search and selection
- Process optimisation
WORK
- Global brand re-launch (positioning/visual identity/creative campaigns/website redesign)
- Think@lbs publication launch
- Digital customer experience strategy
- Operating model and organisation design
- D2C digital marketing strategy and acquisition campaigns
- Brand positioning
- Marketing capability and organisation design
- Customer market segmentation and data strategy
- Brand and business turnaround strategy
- Agency search and development of purpose led “ Nothing is better than Real” integrated campaign.
- Brand positioning, agency search and selection
- Integrated creative campaign development
- Portfolio and Innovation strategy
- Global brand positioning and international skincare strategy
- Agency selection and integrated communications for No 7 launch in Finland
- Masterbrand strategy
- First Steps” integrated TV campaigns driving acquisition targets to support launch of new business model
- Identity Fraud TV, print and digital campaign
- 3 year growth and Innovation strategy
- Brand positioning and integrated campaign
- Brand and business turnaround strategy
- Agency search and development of purpose led “ Nothing is better than Real” integrated campaign.
- Brand positioning, agency search and selection
- Integrated creative campaign development
- Portfolio and Innovation strategy
- Global brand positioning and international skincare strategy
- Agency selection and integrated communications for No 7 launch in Finland
- Masterbrand strategy
- First Steps” integrated TV campaigns driving acquisition targets to support launch of new business model
- Identity Fraud TV, print and digital campaign
- 3 year growth and Innovation strategy
- Brand positioning and integrated campaign
- Brand positioning model development
Julie expertly led us through a rebrand followed by our first traditional ad campaign, demystifying the world of media and guiding us through a daunting array of pitches, creative proposals and planning meetings.
The entire Pitchup team was delighted with the result: I’d highly recommend Julie if you’re seeking marketing wisdom with a commercial and creative edge.
Daniel Yates – Managing Director Pitchup.com
Julie is a highly experienced Brands Director who brought her creativity, her insight and her results-oriented focus to work on the international development of Alliance Boots’ single largest brand.
Her contribution has been invaluable and as a result we have raised the game – both in terms of quality and speed of delivery. She uses her excellent network most effectively and was instrumental in the selection and appointment of agency partners for the brand.
She uses her breadth of experience in fmcg, retail, fashion, and digital to great effect.
Torvald de Coverly Veale – International Business and Brands Builder
Julie is an outstanding brand builder with expertise in marketing strategy and a great eye for creative execution. She was a key player in sparking the brand turnaround in the UK.
Jennifer Jorgensen – VP Brand and Marketing Director – General Mills
Building “Life Force” Brands
ABOUT
I believe that Prana brands not only have a strong purpose but are also true to this through every aspect of a customers experience. It is these brands that are most likely to connect and grow in the future”
Julie Davidson
PRANA BRANDS
- Is a strategic and practical brand marketing consultancy helping to build and grow brands that consistently add value in customers lives
- Was founded by Julie Davidson, a CMO and strategic consultant with over 30 years experience of building brands and driving revenue growth for FTSE100 and Fortune 500 companies
- Is expert in step changing brand and business performance across across omni-channel retail, DTC and FMCG businesses
- Understands how to optimise marketing activity to drive acquisition, engagement and retention across end to end customer journeys
- Works flexibly and in partnership with you to make change happen as an interim/ fractional CMO or on a project basis
- Has a network of experts in customer insight and creative development or design to deliver fully integrated solutions
- Works with both established brands to drive transformation/growth and with SMEs and start-ups needing strategic expertise to underpin the next phase of growth
- Is a strategic and practical brand marketing consultancy helping to build and grow brands that consistently add value in customers lives
- Was founded by Julie Davidson, an expert Marketing Director and strategic consultant with over 25 years experience of building brands and driving revenue growth for FTSE100 and Fortune 500 companies
- Is expert in step changing brand and business performance
across e- commerce, retail and FMCG businesses
- Understands how to optimise marketing activity to drive acquisition, engagement and retention in an omni channel world
- Works flexibly and in partnership with you to make change happen either on an Interim or consultancy basis
- Has a network of experts in customer insight and creative development or design to deliver fully integrated solutions
- Works with both established brands to drive transformation/growth and with start ups needing strategic expertise to underpin the next phase of growth
If any of these questions strike a chord please get in touch:-
CLARITY
-
Does your brand/ organisation have a clear purpose anchored in your DNA and how you add value in customers’ lives?
-
Do you have a framework to make clear strategic choices on how to drive future growth”
CONNECTIONS
- Do you understand the customer journey for your brand?
- Do you bring brand purpose to life consistently across all on and offline touch points.
- Is your brand experience optimised to acquire, engage and retain customers throughout their journey?
CAPABILITY
- Do you have the right people and ways of working (internally and through agencies) to deliver growth agenda?
Please email me using the form opposite
PRANA PERSPECTIVES
We aim to distill the key principles behind the latest brand and business growth stories
Building Life Force Brands
What do we mean by Life Force Brands?
Prana means ” Life Force” in Sanskrit.
We define Prana Brands as those that are a “Life Force” for their customers, adding value consistently at each touch point. These are the brands that consumers want to engage
The art of doing one thing extremely well
TOUCHNOTE
In a nutshell
Founded in 2008 by Raam Thakrar and Paul Burdin. Raam wanted to send photos of his kids easily and quickly to family members. The existing methods felt like a real mission so he founded TouchNote with his childhood friend Paul.
When a compelling purpose and differentiated product offer become synonymous with a lifestyle
PLENISH
In a Nutshell (excuse the pun)
Plenish Juices were founded in 2012 by Kara Rosen who started whizzing up vegetable packed juices in her kitchen as a personal health boost