Optimising marketing for business growth

Julie is founder of Prana Brands.
With over 30 years’ experience, Julie is a Fractional/ Interim CMO and adviser who has delivered results for established businesses and SME scale ups including Cadbury, L’Oreal, Levi Strauss, lastminute.com, Boots, Weight Watchers, Jordans Dorset Ryvita, General Mills, Experian, pitchup.com, London Business School, Talking Talent, abrdn and M&G Wealth

WHAT PEOPLE SAY
WORKING FLEXIBLY
WITH YOU
TO DRIVE GROWTH
AT PACE
THROUGH
EFFECTIVE AND
EFFICIENT
MARKETING
THAT IS A LIFEFORCE
FOR YOUR BUSINESS

APPROACH

DEFINE

Growth marketing strategy and roadmap

  • Stand out brand purpose and positioning
  • Clear “where to play” growth strategy.
  • Portfolio strategy

DELIVER

Effective acquisition marketing and CLTV growth

  • Efficient brand and performance marketing
  • Impactful creative and content marketing
  • Optimised Customer journey and Martech stack

DEVELOP

High performing Marketing organisations

  • Define Marketing operating model
  • Assess and build In and out of house capability
  • Optimise Marketing processes and ways of working
LEARN MORE
Julie worked with Talking Talent at a critical point in our scale up journey. It was impressive how quickly Julie was able to understand the strategic challenges of the business and how best to take our offerings to market. Julie provided strategic direction, organisation design recommendations, which combined with practical input meant we had an immediately actionable marketing plan. I can’t recommend her highly enough!

Chris Parke – Founder and former CEO Talking Talent

Prana brands were engaged to bring their expertise to transform M&G Wealth’s B2B2C and B2C marketing efforts, resulting in increased brand awareness, lead generation, and overall growth for our business. Key to this was undertaking an assessment of existing activities and processes, identifying opportunities to optimise both in activity and organisational design.
Their unique approach, creative thinking, and commitment to delivering results sets them apart from others in the industry, they left us in a great position with a blueprint for a long term sustainable model.

Ella Hugh – M&G Wealth

Julie is a highly experienced Brands Director who brought her creativity, her insight and her results-oriented focus to work on the international development of Alliance Boots’ single largest brand.

Her contribution has been invaluable and as a result we have raised the game – both in terms of quality and speed of delivery. She uses her excellent network most effectively and was instrumental in the selection and appointment of agency partners for the brand.

She uses her breadth of experience in fmcg, retail, fashion, and digital to great effect.

Torvald de Coverly Veale – International Business and Brands Builder

Julie is an outstanding brand builder with expertise in marketing strategy and a great eye for creative execution. She was a key player in sparking the brand turnaround in the UK.

Jennifer Jorgensen – VP Brand and Marketing Director – General Mills

Julie expertly led us through a rebrand followed by our first traditional ad campaign, demystifying the world of media and guiding us through a daunting array of pitches, creative proposals and planning meetings.

The entire Pitchup team was delighted with the result: I’d highly recommend Julie if you’re seeking marketing wisdom with a commercial and creative edge.

Daniel Yates – Managing Director Pitchup.com

WORK

  • Marketing optimisation review
  • Marketing growth strategy & segmentation.
  • Value proposition development
  • Marketing Organisation design
  • Marketing growth strategy
  • Brand positioning
  • Marketing organisation design
  • D2C digital marketing strategy and acquisition campaigns
  • Brand positioning
  • Marketing capability and organisation design
  • Customer market segmentation
  • Global brand re-launch (positioning/visual identity/creative campaigns/website redesign)
  • Think@lbs publication launch
  • Digital customer experience strategy
  • Operating model and organisation design
    • First Steps” integrated TV campaign driving acquisition targets to support launch of new business model delivering over 1.5m new sign ups
    • Identity fraud test market campaign
    • Brand positioning, visual identity and integrated campaign

    • Supported TTV growth and Tech Fast 50 winner in 2016
      • Brand and business turnaround strategy
      • Agency search and development of “Nothing is better than Real” integrated campaign.
      • Global brand positioning and international skincare strategy
      • Integrated new market launch campaign in Finland
      • 3 year growth and Innovation strategy
      • Brand positioning and integrated campaign
      • Portfolio and Innovation strategy
      • Brand positioning model development
      GET IN TOUCH

      Building “Life Force” Brands

      ABOUT

      Julie has over 30 years’ experience leading change and growth for global Omni-channel retail, DTC and FMCG organisations, both listed and PE backed. She is known for her Interim and Fractional transformational expertise, delivering outstanding business results across brand, marketing and digital transformation agendas.

      She has also undertaken consultancy and advisory work for SMEs, supporting scale up agendas for travel, dating and health tech businesses.

      Julie is known for being an inspiring and tenacious leader who operates with high energy but also integrity and empathy in leading organisational change and growth.

      She delivers :”outside in” thinking with an “inside the business” mindset

      “ Prana means “life-force” in Sanskrit. This applies to both the energy I bring to businesses and my passion for building Marketing that delivers and organisations that are a “life-force” in driving business results”

      PRANA BRANDS

      • Is a strategic and practical Marketing consultancy that works flexibly to make change happen at pace either “in house” as a Fractional or Interim CMO or on a advisory/ project basis
      • Is expert at step changing brand and business performance across omni-channel retail, FMCG and D2C organisations
      • Understands how to optimise Marketing to maximise customer acquisition, engagement and grow customer lifetime value.
      • Works with both established organisations to drive transformation and growth, as well as start-ups and SMEs with a scale up agenda.
      • Has a network of experts to deliver fully integrated solutions where required eg strategic insight, brand identity and creative/ content development.

      • Is a strategic and practical Marketing consultancy that works flexibly to make change happen at pace either “in house” as a Fractional or Interim CMO or on a advisory/ project basis
      • Is expert at step changing brand and business performance across omni-channel retail, FMCG and D2C organisations
      • Understands how to optimise Marketing to maximise customer acquisition, engagement and grow customer lifetime value.
      • Works with both established organisations to drive transformation and growth, as well as start-ups and SMEs with a scale up agenda.
      • Has a network of experts to deliver fully integrated solutions where required eg strategic insight, brand identity and creative/ content development.

      If any of these questions strike a chord please get in touch:-

      DEFINE

      • Are you clear on what you distinctively offer versus your competitors?
      • Do you have a strategy for growth in place

      DELIVER

      • Do you know what is and isn’t working in your Marketing today?

      DEVELOP

      • Do you have the right marketing capability in and out of house to support your business ambitions?
      • Are you a senior marketer looking for executive mentoring support as your career develops?
      CONTACT

       

      Please email me using the form opposite

      PRANA PERSPECTIVES

      We aim to distill the key principles behind the latest brand and business growth stories

      Create impact at pace – in 5 steps

      Create impact at pace – in 5 steps

      I've worked as a marketing leader across FMCG, omni-channel retail and DTC lifestyle sectors, including Cadbury, L'Oreal, Levi Strauss, lastminute.com, Boots, Weight Watchers, Experian, General Mills, ABF, London Business School and abrdn. I've held both permanent and...

      read more
      Building Life Force Brands

      Building Life Force Brands

      What do we mean by Life Force Brands?

      Prana means ” Life Force” in Sanskrit.

      We define Prana Brands as those that are a “Life Force” for their customers, adding value consistently at each touch point. These are the brands that consumers want to engage

      read more
      MORE PERSPECTIVES