Expert in delivering effective marketing growth strategy and organisation capability to underpin business success at pace

Julie is founder of Prana Brands.
With over 30 years’ experience, Julie is a Fractional/ Interim CMO and adviser who has delivered results for established businesses and SME scale ups including Cadbury, L’Oreal, Levi Strauss, lastminute.com, Boots, Weight Watchers, Jordans Dorset Ryvita, General Mills, Experian, pitchup.com, London Business School, Talking Talent, abrdn and M&G Wealth

WHAT PEOPLE SAY

Expert in delivering effective marketing growth strategy and organisation capability to underpin business success at pace

Julie is founder of Prana Brands.
With over 30 years’ experience, Julie is a Fractional/ Interim CMO and adviser who has delivered results for established businesses and SME scale ups including Cadbury, L’Oreal, Levi Strauss, lastminute.com, Boots, Weight Watchers, Jordans Dorset Ryvita, General Mills, Experian, pitchup.com, London Business School, Talking Talent, abrdn and M&G Wealth

WORKING FLEXIBLY WITH YOU

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TO DRIVE GROWTH AT PACE

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THROUGH EFFECTIVE AND EFFICIENT MARKETING

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THAT IS A LIFEFORCE FOR YOUR BUSINESS

Prana means “lifeforce”

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Expert in delivering effective marketing growth strategy and organisation capability to underpin business success at pace

Julie is founder of Prana Brands.
With over 30 years’ experience, Julie is a Fractional/ Interim CMO and adviser who has delivered results for established businesses and SME scale ups including Cadbury, L’Oreal, Levi Strauss, lastminute.com, Boots, Weight Watchers, Jordans Dorset Ryvita, General Mills, Experian, pitchup.com, London Business School, Talking Talent, abrdn and M&G Wealth

WHAT PEOPLE SAY

WE ENERGISE AND BUILD LIFE FORCE BRANDS

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WORKING FLEXIBLY WITH YOU

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TO ACCELERATE BUSINESS PERFORMANCE

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THROUGH STRONGER CUSTOMER CONNECTIONS

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APPROACH

DEFINE

Growth marketing strategy and roadmap

Stand out brand purpose and positioning
Clear “where to play” growth strategy.
Portfolio strategy

DELIVER

Effective acquisition marketing and CLTV growth

Efficient brand and performance marketing
Impactful creative and content marketing
Optimised Customer journey and Martech stack

DEVELOP

High performing Marketing organisations

Define Marketing operating model
Assess and build In and out of house capability
Optimise Marketing processes and ways of working

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Julie worked with Talking Talent at a critical point in our scale up journey. It was impressive how quickly Julie was able to understand the strategic challenges of the business and how best to take our offerings to market. Julie provided strategic direction, organisation design recommendations, which combined with practical input meant we had an immediately actionable marketing plan. I can’t recommend her highly enough!

Chris Parke – Founder and former CEO Talking Talent

Prana brands were engaged to bring their expertise to transform M&G Wealth’s B2B2C and B2C marketing efforts, resulting in increased brand awareness, lead generation, and overall growth for our business. Key to this was undertaking an assessment of existing activities and processes, identifying opportunities to optimise both in activity and organisational design.
Their unique approach, creative thinking, and commitment to delivering results sets them apart from others in the industry, they left us in a great position with a blueprint for a long term sustainable model.

Ella Hugh – M&G Wealth

Julie is a highly experienced Brands Director who brought her creativity, her insight and her results-oriented focus to work on the international development of Alliance Boots’ single largest brand.

Her contribution has been invaluable and as a result we have raised the game – both in terms of quality and speed of delivery. She uses her excellent network most effectively and was instrumental in the selection and appointment of agency partners for the brand.

She uses her breadth of experience in fmcg, retail, fashion, and digital to great effect.

Torvald de Coverly Veale – International Business and Brands Builder

Julie is an outstanding brand builder with expertise in marketing strategy and a great eye for creative execution. She was a key player in sparking the brand turnaround in the UK.

Jennifer Jorgensen – VP Brand and Marketing Director – General Mills

Julie expertly led us through a rebrand followed by our first traditional ad campaign, demystifying the world of media and guiding us through a daunting array of pitches, creative proposals and planning meetings.

The entire Pitchup team was delighted with the result: I’d highly recommend Julie if you’re seeking marketing wisdom with a commercial and creative edge.

Daniel Yates – Managing Director Pitchup.com

WORK

Marketing optimisation review
Marketing growth strategy & segmentation.
Value proposition development
Marketing Organisation design

Marketing growth strategy
Brand positioning
Marketing organisation design

D2C digital marketing strategy and acquisition campaigns
Brand positioning
Marketing capability and organisation design
Customer market segmentation

Global brand re-launch (positioning/visual identity/creative campaigns/website redesign)
Think@lbs publication launch
Digital customer experience strategy
Operating model and organisation design

First Steps” integrated TV campaign driving acquisition targets to support launch of new business model delivering over 1.5m new sign ups

Identity fraud test market campaign

Brand positioning, visual identity and integrated campaign

Supported TTV growth and Tech Fast 50 winner in 2016

Brand and business turnaround strategy

Agency search and development of “Nothing is better than Real” integrated campaign.

Global brand positioning and international skincare strategy

Integrated new market launch campaign in Finland

3 year growth and Innovation strategy

Brand positioning and integrated campaign

Portfolio and Innovation strategy

Brand positioning model development

GET IN TOUCH

Building “Life Force” Brands

ABOUT

Julie has over 30 years’ experience leading change and growth for global Omni-channel retail, DTC and FMCG organisations, both listed and PE backed. She is known for her Interim and Fractional transformational expertise, delivering outstanding business results across brand, marketing and digital transformation agendas.

She has also undertaken consultancy and advisory work for SMEs, supporting scale up agendas for travel, dating and health tech businesses.

Julie is known for being an inspiring and tenacious leader who operates with high energy but also integrity and empathy in leading organisational change and growth.

She delivers :”outside in” thinking with an “inside the business” mindset

“ Prana means “life-force” in Sanskrit. This applies to both the energy I bring to businesses and my passion for building Marketing that delivers and organisations that are a “life-force” in driving business results”

PRANA BRANDS

Is a strategic and practical Marketing consultancy that works flexibly to make change happen at pace either “in house” as a Fractional or Interim CMO or on a advisory/ project basis
Is expert at step changing brand and business performance across omni-channel retail, FMCG and D2C organisations
Understands how to optimise Marketing to maximise customer acquisition, engagement and grow customer lifetime value.

Works with both established organisations to drive transformation and growth, as well as start-ups and SMEs with a scale up agenda.
Has a network of experts to deliver fully integrated solutions where required eg strategic insight, brand identity and creative/ content development.

Is a strategic and practical Marketing consultancy that works flexibly to make change happen at pace either “in house” as a Fractional or Interim CMO or on a advisory/ project basis
Is expert at step changing brand and business performance across omni-channel retail, FMCG and D2C organisations
Understands how to optimise Marketing to maximise customer acquisition, engagement and grow customer lifetime value.
Works with both established organisations to drive transformation and growth, as well as start-ups and SMEs with a scale up agenda.
Has a network of experts to deliver fully integrated solutions where required eg strategic insight, brand identity and creative/ content development.

If any of these questions strike a chord please get in touch:-

DEFINE

Are you clear on what you distinctively offer versus your competitors?
Do you have a strategy for growth in place

DELIVER

Do you know what is and isn’t working in your Marketing today?

DEVELOP

Do you have the right marketing capability in and out of house to support your business ambitions?

CONTACT

Please email me using the form opposite

PRANA PERSPECTIVES

We aim to distill the key principles behind the latest brand and business growth stories

Create impact at pace – in 5 steps

I've worked as a marketing leader across FMCG, omni-channel retail and DTC lifestyle sectors, including Cadbury, L'Oreal, Levi Strauss, lastminute.com, Boots, Weight Watchers, Experian, General Mills, ABF, London Business School and abrdn. I've held both permanent and...

Building Life Force Brands

What do we mean by Life Force Brands?

Prana means ” Life Force” in Sanskrit.

We define Prana Brands as those that are a “Life Force” for their customers, adding value consistently at each touch point. These are the brands that consumers want to engage

The art of doing one thing extremely well

TOUCHNOTE

In a nutshell

Founded in 2008 by Raam Thakrar and Paul Burdin. Raam wanted to send photos of his kids easily and quickly to family members. The existing methods felt like a real mission so he founded TouchNote with his childhood friend Paul.